Learn SEO &
Digital Marketing
— Step by Step.
Start from zero and build real marketing skills. Pick a topic, follow the lessons, and practise each skill inside a real Rankar tool — so you actually know how to do it, not just what it is.
Built for every student
Click the one that sounds like you — we'll take you straight to the right starting point.
Short, clear,
and practical.
Every lesson has three parts: a short explanation, a hands-on task inside a Rankar tool, and a checklist so you know you've done it right.
SEO stands for Search Engine Optimisation. It means making your website easier for Google to find and understand — so when someone searches for a topic you cover, your page appears near the top of the results.
Your 90-day
learning plan.
One lesson a day. 90 days. By the end you'll have real SEO skills you can use on your own website or for clients. Here's exactly what each phase covers.
You'll learn how Google decides which pages to show. You'll pick keywords for your own website, write pages Google likes, and use RankAudit to check your site for problems. By Day 15 you'll have a real fix list based on your own data.
🔍 Open RankAudit →15 lessons · ~3 hours · You earn a certificate when you finish
Open full track →Browse all learning paths.
Each track is a complete learning path with short lessons and a real Rankar tool to practise on. Start anywhere. All free.
Master how to use
each Rankar tool.
The SEO tracks teach you how to do SEO. These tool courses teach you how to use each Rankar tool — every screen, every button. All free.
Rankings, Gap Analysis, AI Keywords Summary, Competitor Tracking, SERP Features, Agency Reports
AI Content Studio, Tone Clone, Bulk Generation, AI Detection Score, Competitor Content Analyser
Sprint Dashboard, Tasks Kanban, Goals Tracker, AI Daily Review, 16 Templates, White-label Reports
Workspaces, 24 Slash Commands, RankOps Integration, Webhooks, AI Compose, Client Channels
Browse & Order, Publisher Selection, Escrow Protection, Quality Check, Bulk Ordering, Reports
Health Score, Citation Builder, GBP Optimizer, Grid Rank Tracking, Review Management, AI Optimizer
Crawl Setup, Issue Priority Matrix, Core Web Vitals Panel, Schema Checker, White-label Audit Reports
Backlink Profile, Referring Domains, Competitor Gap Analysis, Toxic Link Detection, Prospecting
Niche Discovery, GO/NO-GO Scoring, Keyword Strategy Engine, Domain Intelligence, Brand Name Generator, Logo Studio
GEO Panel, AI Overview Tracker, Schema Generator, GBP Post Automation, Workflow Builder, AI Daily Brief
UX Audit Score, CTA Clarity Analyser, Core Web Vitals + Conversion Impact, A/B Test Planner, Funnel Analysis
New Rankar tools are in development. Every new tool gets its own free course on launch day.
Real students.
Real results.
Not testimonials written by us. Real outcomes from real people who started exactly where you are.
in 60 days
"I went from knowing nothing about SEO to ranking page 1 for 14 keywords in 60 days. Practising inside RankWriter on real content — not theory — is what made the difference."
clients in 90 days
"The Guest Posting track is worth more than most $500 courses. I landed 14 DR 60+ links in my first month using the RankLinks system from Lesson 5. My clients noticed before I told them."
in 5 weeks
"The Local SEO track is the best structured content I've found anywhere. My client ranked #1 in the local pack within 5 weeks of me starting the course. RankLocal made it practical."
with AI tools
"I was skeptical about AI content but the AI & Automation track changed my mind completely. I now produce 5× more content without losing quality — and RankWriter's AI detection scoring keeps it human."
added per month
"E-Commerce SEO track was exactly what I needed. Fixed faceted navigation, added product schema, rebuilt my category pages. Added $12k in monthly organic revenue within 3 months. $0 spent on ads."
on LinkedIn
"Most free courses give you theory and leave you to figure out the tools. Rankar Academy is the opposite — every lesson ends with a real action inside a real tool. I earned 3 certificates and got 2 new clients from them."
Made for people who want
to actually do SEO.
Not watch videos about SEO. Not read about it. Do it — on a real tool, on your real site, with real results you can measure.
Earn a free certificate
when you finish each topic.
Every track you complete generates a verifiable certificate you can add to your LinkedIn profile, CV, or client proposals — for free. No upsell. No subscription needed.
Everything you need to know.
Yes — 100% free, forever. Every lesson, every track, every certificate. No credit card, no trial period, no paywall. The free Rankar plan covers every exercise in every lesson.
No. The SEO Foundations track starts from absolute zero — what SEO is, how Google works, and what keywords are. Complete beginners finish it every day. If you already know the basics, pick any intermediate track.
Most lessons are 12–18 minutes of reading plus 5–10 minutes of hands-on practice inside the relevant Rankar tool. A full track takes 3–5 hours. The 90-day roadmap is designed as one lesson per day.
No — you can pick any track independently. But if you are starting from zero, the 90-day roadmap is the fastest path to real results because each phase builds on the last.
Each certificate has a unique verifiable URL. Employers and clients can verify them directly. They are not university degrees, but in the SEO industry demonstrated skills beat credentials every time — and the practical nature of these courses means your work speaks for itself.
The free Rankar plan covers every exercise in every lesson. You use RankAudit, RankTracker, RankWriter, RankLocal, and RankLinks throughout the roadmap — all available on the free plan. No upgrade needed to complete the academy.
SEO results take time — typically 60–90 days for meaningful ranking improvements. But you will see RankTracker movement within 2–4 weeks of making on-page changes, and technical fixes can improve crawl stats within days.
Yes — many of our students are freelancers and agency owners. The SEO Agency & Freelancer track is specifically built for this, and all certificates can be shared with clients. The 90-day roadmap is also designed to be run for a client site.
Ready to build
real SEO skills for free?
Join 14,000+ students across 80+ countries. No credit card. No upsell. Start with Day 0 — account setup takes 5 minutes.